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EPISODE 016
Maybe You Need a New Creative Direction
A fashion house can change its entire image with a new creative direction—the clothes, the casting, the campaigns, the mood, even the person we imagine wearing it.
In this episode, Gucci becomes the starting point for a much bigger conversation: what happens when we realise the current direction of our own life no longer feels right?
We talk about change without reinvention, the difference between a rebrand and real change, the people and references shaping us, and why sometimes you do not need to become someone new—you simply need to change the direction you are moving in.
Pour yourself something nice to drink, settle in, and press play.
3 comments
[REPLY_TO:139215667533:Tanya:DEPTH:1] Thank you so much, Tanya 🤍 I’m so glad that analogy stayed with you. Makes the idea of changing creative direction feel so much less intimidating and much more like simply finding a new way forward. xx
I absolutely love this analogy you used, Ju! Motivating and encouraging for sure, with a great visual to keep in mind as a parallel! 🤍
I absolutely love this analogy you used, Ju! Motivating and encouraging for sure, with a great visual to keep in mind as a parallel! 🤍