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Original writing exploring fashion, beauty, self-care, lifestyle, designers, history, psychology, culture and personal style. A daily space for looking beyond what we wear and understanding the rituals, ideas, objects and details that shape how we live.
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Why Are We So Afraid to Like What We Actually Like?
By Jussara Da Silva There is a question I wish more people asked themselves before buying anything. Not, Is this trending? Not, Will this increase in value?...
When Did Keeping Up Become So Exhausting?
By Jussara Da Silva There was a time when belonging was something physical. It happened at school, at work, in your neighborhood, around the dinner table or among...
You Don’t Need a New Life. You Need a Different Standard
By Jussara Da Silva For so much of our lives, we believe change arrives through dramatic moments. We imagine that one day we will wake up with more...
Nobody Is Coming
By Jussara Da Silva There comes a moment in adulthood that almost nobody prepares us for. It rarely arrives with a dramatic conversation or a life-changing event. Instead,...
You Don’t Need a New Life. You Need a New Way of Looking at Your Own.
By Jussara Da Silva There is a feeling that arrives quietly every once in a while. It doesn’t arrive with a dramatic event or a life-changing moment....
We Have Forgotten How Extraordinary Fashion Can Be
By Jussara Da Silva For years, fashion has been shrinking itself, and perhaps we haven’t even realised it. Collections have become quieter, silhouettes more restrained, campaigns more...
The Year Is Not Over. You’re Simply Standing in the Intermission.
By Jussara Da Silva There is something about August that has always felt different to me. It isn’t January, when the year feels full of possibility and we...
The Books That Shaped My Summer
By Jussara Da Silva I’ve loved reading for as long as I can remember. Even as a child, there was something almost magical about opening a book and...
We Are What We Consume
By Jussara Da Silva We often hear the phrase you are what you eat. It has become one of the most familiar ideas about health. We understand...
We Become What We Repeatedly Admire
By Jussara Da Silva It is easy to believe that our wardrobes begin with shopping. A coat catches our attention. A pair of shoes feels like us. A...
What Is Taste?
By Jussara Da Silva There are few words in fashion that are used more confidently and understood less carefully than taste. We speak of it as though it...
Rei Kawakubo and the Beauty of Imperfection
By Jussara Da Silva There are few ideas in fashion that feel more permanent than beauty. Every collection is measured against it. Every season asks whether something...
Martin Margiela and the Power of Remaining Unseen
By Jussara Da Silva There is a curious contradiction at the heart of modern life. We have never had more opportunities to be seen, yet many...
Phoebe Philo and the New Female Gaze
By Jussara Da Silva There are moments in fashion history when a designer introduces a new silhouette, a new fabrication, or a new aesthetic. There are fewer...
When Did Beauty Become Boring?
We spend more time talking about fashion than looking at it. From Balenciaga’s new direction to the rise of hype culture, this essay asks whether we’ve begun confusing...
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